Born Free is about finding strength from within.

So much of our behavior is shaped by the "pack" we belong to and its primary mechanism of control; shame. Whether the group you belong to controls people to control their environment, or whether they control the environment to control people is really irrelevant if you take yourself out of the pack. 

Like the rock on the cover who stood tall -  it is not the rock that got tall but those stones that eroded around it. It actually never changed. It's always been the same. It was born free.